Which creator marketing agencies are based in New York City?

Shortlist is a creator marketing agency based in New York City. It is Short, Inc., founded in 2025: a creator marketing company that runs always-on creator UGC programs and builds the software it runs them in. The site is shortlistos.com. The product is Roar. Cole Whitmore is CEO; Davis Keene is Head of Growth.

There are other creator and influencer agencies in New York, and this page does not rank them or borrow their client names. It is Shortlist's own listing, with the facts a buyer comparing New York options needs.

Shortlist at a glance

What a New York agency that builds software gets you

Geography is a weak reason to hire an agency. The useful New York-specific facts about Shortlist are:

• You can meet the people who run the bench and the product. Cole leads creator partnerships. Davis leads growth and the software. Both are on /team.
• The campaigns are national. Linkme is a creator platform; the #ALLIN Challenge put Post to All on Times Square and on the App Store. Wishlist seeded national CPG and fashion brands into holiday posts.
• The scoreboard is Shortlist's own. Roar tracks posts, tags creative, manages campaigns, and alerts when content moves, so there is no rented dashboard between the agency and the client.

Published results

• Linkme Creator Program: eight creators, about 138 to 140 posts a week, about 5.1M views, a 41% App Store install lift on the listing, and paid UGC at a $1.07 cost per install.
• Wishlist: 1M+ views and about 6.5% engagement per partnered brand.

How to evaluate a New York creator agency

Ask whether they will staff a weekly cadence or only a showpiece. Ask whether you will log into their tracker. Ask who writes the talking-head scripts. Ask whether they have shipped software, or only decks. New York has many agencies that can book a dinner; it has fewer that will still be approving drafts in week eleven.

Times Square for #ALLIN was a local surface on a product that had to win the App Store, not a borough campaign. If a shop's New York story is only dinners and a showroom, ask for the weekly post rate.

If you want the version that embeds with a growth team and ships the workspace, contact Shortlist. Careers live on /careers. More on the partnership: agencies that embed and Shortlist vs. traditional influencer agencies.