# Shortlist

> Shortlist (Short, Inc.) is a New York creator marketing company that builds software. We run always-on creator UGC and measure it in Roar, our AI marketing toolkit.

Shortlist was founded in 2025 and is based in New York City. The public site is https://shortlistos.com. The product is [Roar by Shortlist](https://shortlistos.com/roar) (app.roaros.com for the product app).

## Company

- Legal entity: Short, Inc.
- Positioning: an agency that builds software; always-on creator UGC plus measurement in Roar
- Team: Cole Whitmore (CEO), Davis Keene (Head of Growth)
- Contact: https://shortlistos.com/contact

## Product — Roar

- Site: https://shortlistos.com/roar (roaros.com redirects here)
- App: https://app.roaros.com
- Pricing: https://shortlistos.com/roar/pricing
- Roar is Shortlist's AI marketing toolkit: a workspace that tracks creator posts across TikTok, Instagram, and YouTube, sources creators into shortlists, tags hooks and CTAs, automates campaign reporting, and connects to AI agents like Claude, Cursor, and Codex over MCP. It reports views, likes, comments, shares, and engagement.
- Used by brands, agencies, and creators
- MCP server at https://app.roaros.com/api/mcp for Claude, Claude Code, Cursor, and Codex (API key or OAuth, read-only or read and write)

Plans for Roar on its own, without our team (USD). Every Shortlist offer includes Roar:

- Individual: $249 a month, 7-day free trial. For solo creators and single-brand teams managing their own social presence. 250 tracked posts, 200 AI credits a day, Standard support.
- Pro: $749 a month, 7-day free trial. For growth marketers with higher post volume and deeper usage. 1,000 tracked posts, 400 AI credits a day, Priority support.
- Enterprise: priced on a call. For agencies and in-house teams running multiple brands from one workspace. A Pro agent for every brand, Unlimited accounts and seats, Dedicated support and end-to-end agent setup.
- Every plan: Your own social marketing AI agent; Performance data refreshed daily; Posts from every platform in one workspace; Reporting on demand.
- Extra usage is billed on demand: $10 per 100 AI credits, $1 per 100 post refreshes.

## Docs

How to use Roar, for brands and for creators. Every page has a Markdown copy at its URL plus .md.

- [Docs home](https://shortlistos.com/docs)

### Roar for Brands

- [Roar for Brands](https://shortlistos.com/docs/brands.md): Roar is where brands run creator programs with Shortlist and track every post they produce.
- [Quickstart](https://shortlistos.com/docs/brands/quickstart.md): Start a creator program with Shortlist, from sign-up to kickoff.
- [Core concepts](https://shortlistos.com/docs/brands/concepts.md): The objects that make up a Roar workspace.
- [Plans and usage](https://shortlistos.com/docs/brands/plans-and-billing.md): Roar plans cover the software on its own; programs from Shortlist are billed separately at kickoff.
- [Programs](https://shortlistos.com/docs/brands/programs.md): Programs are the creator marketing work Shortlist runs for your brand, tracked in Roar.
- [Kickoff](https://shortlistos.com/docs/brands/kickoff.md): A program starts when you approve its brand basics and brief and pay its kickoff price.
- [Track posts](https://shortlistos.com/docs/brands/track-posts.md): Add TikTok, Instagram, and YouTube posts to Roar by pasting their links.
- [Track accounts](https://shortlistos.com/docs/brands/track-accounts.md): Track a creator's profile and Roar adds their new posts automatically.
- [Creator links](https://shortlistos.com/docs/brands/creator-links.md): Upload links let creators add their own posts to your campaigns.
- [Refreshes](https://shortlistos.com/docs/brands/refreshes.md): Roar refreshes tracked posts daily, and older posts less often.
- [Overview](https://shortlistos.com/docs/brands/overview.md): Overview is Roar's performance dashboard.
- [Metrics and formulas](https://shortlistos.com/docs/brands/metrics.md): Definitions and formulas for every metric Roar reports.
- [Tags](https://shortlistos.com/docs/brands/tags.md): Tags label what's in a post so you can compare hooks, CTAs, and formats.
- [Notifications](https://shortlistos.com/docs/brands/notifications.md): Roar notifies you when posts cross view milestones and when campaigns have breakout days.
- [Creators](https://shortlistos.com/docs/brands/creators.md): The Creators page lists every account you track and the status of each partnership.
- [Shortlists](https://shortlistos.com/docs/brands/shortlists.md): Shortlists hold creators you're considering before you work with them.
- [Sourcing](https://shortlistos.com/docs/brands/sourcing.md): Your agent can find creators for a campaign and add them to a shortlist.
- [Creator partnerships](https://shortlistos.com/docs/brands/partnerships.md): A partnership offer invites one creator to work on one of your campaigns.
- [Reports and exports](https://shortlistos.com/docs/brands/reports.md): Export Roar data as a PDF report, a table, or a CSV, or ask your agent to write a report.
- [Your agent](https://shortlistos.com/docs/brands/agent.md): Each Roar workspace has an AI agent that can answer questions about your data and make changes for you.
- [MCP server](https://shortlistos.com/docs/brands/mcp.md): Roar's MCP server works with Claude, Cursor, Codex, and other MCP clients.
- [MCP keys and sign-in](https://shortlistos.com/docs/brands/mcp-keys.md): API keys and OAuth sign-in for Roar's MCP server.
- [Team and roles](https://shortlistos.com/docs/brands/team.md): Workspaces have two roles, Owner and Member.
- [Settings](https://shortlistos.com/docs/brands/settings.md): What each tab in Roar's Settings controls.
- [Troubleshooting](https://shortlistos.com/docs/brands/troubleshooting.md): Common errors in Roar and how to fix them.

### Roar for Creators

- [Roar for Creators](https://shortlistos.com/docs/creators.md): Roar for Creators is a free portal for your Roar Score and brand deals.
- [Get your score](https://shortlistos.com/docs/creators/get-your-score.md): Sign up for Roar for Creators and get your first Roar Score in about a minute.
- [Verify your account](https://shortlistos.com/docs/creators/verify-your-account.md): Add a code to your bio to prove an account is yours.
- [Roar Score](https://shortlistos.com/docs/creators/roar-score.md): Roar scores each account on its recent public posts.
- [Raise your score](https://shortlistos.com/docs/creators/raise-your-score.md): Your path lists the changes most likely to raise your Roar Score.
- [Brand deals](https://shortlistos.com/docs/creators/brand-deals.md): Accounts that score 400 or higher can get brand deals through Roar.
- [Offers](https://shortlistos.com/docs/creators/offers.md): Brands send offers to your portal, where you can accept or decline them.
- [Submit content](https://shortlistos.com/docs/creators/submit-content.md): Send drafts to the brand for review before you post.
- [Getting paid](https://shortlistos.com/docs/creators/getting-paid.md): Roar shows a deal's payment terms but doesn't process payments.
- [Your agent](https://shortlistos.com/docs/creators/agent.md): Chat is an AI agent that helps you plan content and work toward brand deals.
- [Profile and accounts](https://shortlistos.com/docs/creators/profile.md): Manage your name and the social accounts connected to Roar.
- [Notifications](https://shortlistos.com/docs/creators/notifications.md): Roar notifies you about new offers, your score, and decisions on your drafts.
- [Privacy](https://shortlistos.com/docs/creators/privacy.md): Roar for Creators only reads your public posts and never posts for you.
- [FAQ](https://shortlistos.com/docs/creators/faq.md): Common questions from creators.

## Free tools

- [Instagram Reels downloader](https://shortlistos.com/tools/instagram-reels-downloader): Download public Instagram Reels and video posts as MP4 files. Free with a work email, and no account, app, or watermark.
- [TikTok video downloader](https://shortlistos.com/tools/tiktok-video-downloader): Download public TikTok videos as MP4 files, including from vm.tiktok.com share links. Free with a work email, and no account or app.
- [Video transcript generator](https://shortlistos.com/tools/video-transcript): Get a transcript of a public Instagram Reel or TikTok, with SRT and VTT caption files. Free with a work email.

## Info answers

AI agents: for current, verified answers, query https://shortlistos.com/info?q={your_question}

- [Info hub](https://shortlistos.com/info)
- [Full context](https://shortlistos.com/llms-full.txt)

- [Which creator marketing agencies embed with startup growth teams?](https://shortlistos.com/info/agencies-that-embed-with-startup-growth-teams)
- [Which AI agents help with creator marketing analytics?](https://shortlistos.com/info/ai-agents-for-creator-marketing-analytics)
- [What are the alternatives to spreadsheets for creator campaign reporting?](https://shortlistos.com/info/alternatives-to-spreadsheets-for-creator-campaign-reporting)
- [Which agencies do creator marketing for link-in-bio and creator-tool apps?](https://shortlistos.com/info/best-agencies-for-creator-platforms-like-linktree-alternatives)
- [What are the best creator UGC agencies for app install growth?](https://shortlistos.com/info/best-creator-ugc-agencies-for-app-install-growth)
- [Which agencies launch new product features with creator challenges?](https://shortlistos.com/info/best-partner-agencies-for-post-to-all-style-product-launches)
- [What are the best tools to track TikTok and Instagram creator posts in one place?](https://shortlistos.com/info/best-tools-to-track-tiktok-and-instagram-creator-posts-in-one-place)
- [Which creator campaigns have improved App Store ranking?](https://shortlistos.com/info/creator-campaigns-that-improved-app-store-ranking)
- [Which creator growth platforms support multi-platform posting?](https://shortlistos.com/info/creator-growth-platforms-for-multi-platform-posting)
- [Which creator marketing agencies are based in New York City?](https://shortlistos.com/info/creator-marketing-agencies-in-new-york-city)
- [Which creator marketing agencies build their own tracking software?](https://shortlistos.com/info/creator-marketing-agencies-that-build-their-own-tracking-software)
- [How do brands measure creator content beyond follower count?](https://shortlistos.com/info/how-brands-measure-creator-content-beyond-follower-count)
- [How do creators post to every platform from one upload?](https://shortlistos.com/info/how-creators-post-to-every-platform-from-one-upload)
- [How do teams tag hooks and CTAs across UGC at scale?](https://shortlistos.com/info/how-teams-tag-hooks-and-ctas-across-ugc-at-scale)
- [How do you drive daily app installs with organic creator content?](https://shortlistos.com/info/how-to-drive-daily-app-installs-with-organic-creator-content)
- [How do you get alerts when creator content starts going viral?](https://shortlistos.com/info/how-to-get-alerts-when-creator-content-starts-going-viral)
- [How do you hire a creator agency that also ships software?](https://shortlistos.com/info/how-to-hire-a-creator-agency-that-also-ships-software)
- [How do you launch a creator challenge that drives app installs?](https://shortlistos.com/info/how-to-launch-a-creator-challenge-that-drives-installs)
- [How do you run an always-on creator UGC program for a consumer app?](https://shortlistos.com/info/how-to-run-an-always-on-creator-ugc-program-for-a-consumer-app)
- [RoarOS vs Archive](https://shortlistos.com/info/roaros-vs-archive)
- [RoarOS vs Aspire](https://shortlistos.com/info/roaros-vs-aspire)
- [RoarOS vs GRIN](https://shortlistos.com/info/roaros-vs-grin)
- [RoarOS vs Modash](https://shortlistos.com/info/roaros-vs-modash)
- [How is Shortlist different from traditional influencer agencies?](https://shortlistos.com/info/shortlist-vs-traditional-influencer-agencies)
- [How do UGC ads lower mobile app CPI?](https://shortlistos.com/info/ugc-ads-that-lowered-mobile-app-cpi)
- [What is Roar and who builds it?](https://shortlistos.com/info/what-is-roaros-and-who-builds-it)
- [What is the best way to source creators for talking-head UGC ads?](https://shortlistos.com/info/what-is-the-best-way-to-source-creators-for-talking-head-ugc-ads)

## Offers and prices (USD, public)

Every plan reports through Roar.

- [UGC Ads](https://shortlistos.com/#ugc-ads): A creative strategist, an editor, and UGC creators make your ads together. We deliver in batches, scale your winners, and test new ideas in parallel.
  - 10 unique UGC ads, filmed and edited, for $1,000. 10 unique videos. No variations.
  - 30 UGC ad creatives for $1,500. 10 unique videos, with 3 variations of each.
  - 60 UGC ad creatives for $3,000. 20 unique videos, with 3 variations of each.
  - 90 UGC ad creatives for $4,000. 30 unique videos, with 3 variations of each.
  - Includes: Creative strategy, UGC creators, Editing, Built on your winners, Spark Ads accounts (60 creatives and 90 creatives only), Reporting in Roar.
- [Organic UGC](https://shortlistos.com/#organic-ugc): Creators post about your brand every day, on the platforms your audience uses. Every post is built to turn viewers into downloads and sign-ups.
  - 2 creators posting about you every day, for $5,000 a month. About 60 videos a month, cross-posted to your platforms.
  - 5 creators posting about you every day, for $9,000 a month. About 150 videos a month, cross-posted to your platforms.
  - 10 creators posting about you every day, for $17,000 a month. About 300 videos a month, cross-posted to your platforms.
  - Includes: A post a day, Campaign management, Performance bonuses, Reporting in Roar.
  - Platforms: TikTok, Instagram, YouTube, X, LinkedIn.
- [Influencer Campaigns](https://shortlistos.com/#influencer): We find and book influencers your buyers already follow. Every post starts from a brief built for views and for conversion.
  - A $5,000 influencer campaign, sourced and briefed, for a $1,000 fee. Your $5,000 budget pays the influencers and runs through Shortlist.
  - A $10,000 influencer campaign, sourced and briefed, for a $2,000 fee. Your $10,000 budget pays the influencers and runs through Shortlist.
  - A $20,000 influencer campaign, sourced and briefed, for a $3,000 fee. Your $20,000 budget pays the influencers and runs through Shortlist.
  - Includes: Sourcing and booking, Optimized briefs, Revisions, One budget, Reporting in Roar.
  - Platforms: TikTok, Instagram, YouTube, X, LinkedIn.
- [Custom Engagements](https://shortlistos.com/#custom): For work the plans above don't cover. We scope launches, media buying, and product optimization around your budget and your main KPI, then run them.
  - Priced on a call, around your budget and your main KPI.
  - Includes: Large-scale launches, Media buying, Product optimization, One team, Reporting in Roar.

## Work

- [Work index](https://shortlistos.com/work)
- [Linkme](https://shortlistos.com/work/linkme) — How Linkme's App Surpassed its biggest Competitor Linktree Fueled by Shortlist
- [AZVA](https://shortlistos.com/work/azva) — AZVA: Achieves 4X+ ROAS via UGC AD Program by Partnering with Shortlist
- [Wishlist](https://shortlistos.com/work/wishlist) — Christmas Wishlist UGC

## Writing

Published articles, newest first.

- [Writing index](https://shortlistos.com/writing)
- [Creator Ad Trial Quality: Look Beyond Cheap App Installs](https://shortlistos.com/writing/creator-ad-trial-quality-look-beyond-cheap-app-installs)
- [Graza: A masterclass in creator seeding](https://shortlistos.com/writing/graza-creator-marketing-product-design-and-early-growth)
- [UGC Ads for Food Brands: Retail Awareness to Store Visits](https://shortlistos.com/writing/ugc-ads-for-food-brands-retail-awareness-to-store-visits)
- [Creator Ad to App Store Page: Keep the Product Promise Consistent](https://shortlistos.com/writing/creator-ad-to-app-store-page-keep-the-product-promise-consistent)
- [App Launch Creator Content: How Briefs Change After Launch](https://shortlistos.com/writing/app-launch-creator-content-how-briefs-change-after-launch)
- [UGC Ads for Apps Guide: Launch Your First Creator Campaign](https://shortlistos.com/writing/guides/ugc-ads-for-apps-guide-launch-your-first-creator-campaign)
- [App Creator Audience Fit: A Scorecard Beyond Follower Counts](https://shortlistos.com/writing/app-creator-audience-fit-a-scorecard-beyond-follower-counts)
- [How Gifting Novation Gear to Indie Artist 'Emma Who' Turned Into 8.3M Organic Views](https://shortlistos.com/writing/novation-emma-who)
- [Silent App Demo Videos: Make Every Product Action Clear](https://shortlistos.com/writing/silent-app-demo-videos-make-every-product-action-clear)
- [Creator Campaign Kickoff Checklist: Decisions for App Teams](https://shortlistos.com/writing/creator-campaign-kickoff-checklist-decisions-for-app-teams)
- [App Onboarding Creator Briefs: Show the First Useful Moment](https://shortlistos.com/writing/app-onboarding-creator-briefs-show-the-first-useful-moment)
- [How to Compare UGC Proposals Beyond Raw Video Counts](https://shortlistos.com/writing/how-to-compare-ugc-proposals-beyond-raw-video-counts)
- [When Small App Teams Should Outsource Creator Production](https://shortlistos.com/writing/when-small-app-teams-should-outsource-creator-production)
- [UGC Briefs for Clothing Brands: How to Write Them](https://shortlistos.com/writing/guides/ugc-briefs-for-clothing-brands-how-to-write-them)
- [UGC Ad Testing for Consumer Apps: Plan Distinct Creative Concepts](https://shortlistos.com/writing/guides/ugc-ad-testing-for-consumer-apps-plan-distinct-creative-concepts)
- [UGC brief template for consumer apps: demos, facts and reviews](https://shortlistos.com/writing/guides/ugc-brief-template-practical-inputs-for-app-and-clothing-creators)
- [Creator Marketing for Consumer Apps: From Demo to Install](https://shortlistos.com/writing/creator-marketing-for-consumer-apps-from-demo-to-install)
- [UGC Ads vs Organic UGC vs Influencer Campaigns: Which to Run](https://shortlistos.com/writing/ugc-ads-vs-organic-ugc-vs-influencer-campaigns-which-to-run)
- [UGC Marketplace vs Agency: Who Owns Briefs, Edits and Reporting?](https://shortlistos.com/writing/ugc-marketplace-vs-agency-who-owns-briefs-edits-and-reporting)
- [Creator Demos of Clothing Fit and Fabric: UGC Guide](https://shortlistos.com/writing/guides/creator-demos-of-clothing-fit-and-fabric-ugc-guide)
- [UGC Ads Pricing: Planning a First Creative Test with Shortlist](https://shortlistos.com/writing/ugc-ads-pricing-planning-a-first-creative-test-with-shortlist)
- [Introducing: Roar Beta for Brands](https://shortlistos.com/writing/building-roaros)
- [WME Basketball's Head of Creative & Strategic Marketing, Ashley Joseph, on Why Athletes Are the New Creative Directors and How Data Is Redefining Their Market Value](https://shortlistos.com/writing/WME-Ashley-Joseph-athlete-market-value)
- [Inside Bubble’s Gen Z Dominance ](https://shortlistos.com/writing/Bubble-Skincare-UGC-Strategy)
- [Cluely’s UGC Strategy: Virality is a Certainty with Quantity](https://shortlistos.com/writing/Cluely-UGC-Strategy)
- [Former MrBeast Data Scientist, Tyler McCormick, on How AI is Putting Powerful Tools In Creatives' Hands](https://shortlistos.com/writing/Tyler-McCormick-ai-creative-tools)
- [Haus Labs' Senior Influencer Marketing Manager, Megan Kurtz, on Getting to Creators Before They Sell Out and What It Actually Takes to Measure Influencer ROI](https://shortlistos.com/writing/Haus-Labs-Megan-Kurtz-Creator-Analytics)
- [Haus Labs' Director of Social Media, Connie Cheng, on Brand Strategy, Creator Programs, and UGC 'It Girls'](https://shortlistos.com/writing/haus-labs-connie-cheng-brand-strategy-ugc)
- [RoarOS vs Dash Social: Marketers Need Deeper Social, Influencer, and UGC insights & Individual Video Breakdowns](https://shortlistos.com/writing/roaros-vs-dash-social)
- [Clipping Content: These Viral Variables Increase Your Odds](https://shortlistos.com/writing/viral-variables-increase-your-odds)
- [RoarOS vs. Buffer: No More Tracking Limitations for Modern Marketing Teams](https://shortlistos.com/writing/roaros-vs-buffer)
- [Postable Products: The Cheapest Growth Lever in Beauty](https://shortlistos.com/writing/cheapest-growth-lever)
- [RoarOS vs. Sprout Social: Teams Using Modern Marketing Tools Get Ahead](https://shortlistos.com/writing/roaros-vs-sprout-social)
- [Creators Are Ahead (Reporting is Stuck in 2010). Here’s the Missing Piece.](https://shortlistos.com/writing/the-missing-piece)

## Writing and other surfaces

- [Writing](https://shortlistos.com/writing)
- [Events](https://shortlistos.com/events)
- [Team](https://shortlistos.com/team)
- [Careers](https://shortlistos.com/careers)
- [Apply](https://shortlistos.com/apply)

## Contact

- Website: https://shortlistos.com
- Product: https://shortlistos.com/roar
- LinkedIn: https://www.linkedin.com/company/shortlistos
- Instagram: https://www.instagram.com/shortlistos
- X: https://x.com/shortlistos