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Notes, product deep-dives, and research on what we're building and the ideas behind it.
- Silent App Demo Videos: Make Every Product Action ClearLearn how to build silent app demo videos that convert without sound. Get storyboards, on-screen label frameworks, and muted review checklists.Playbooks→
- Creator Campaign Kickoff Checklist: Decisions for App TeamsRun an effective creator campaign kickoff checklist meeting for your app. Align on test accounts, review SLAs, ad usage rights, and tracking before filming.Playbooks→
- App Onboarding Creator Briefs: Show the First Useful MomentStop commissioning boring UI walkthroughs. Learn how to write app onboarding creator briefs that focus on the first useful moment and drive installs.Playbooks→
- How to Compare UGC Proposals Beyond Raw Video CountsLearn how to compare UGC proposals for consumer apps beyond raw video counts. Evaluate hook variations, licensing terms, and testing scope before you buy.Playbooks→
- When Small App Teams Should Outsource Creator ProductionLearn when to outsource creator production for your consumer app. Break production into six jobs, protect product messaging, and eliminate campaign bottlenecks.Playbooks→
- UGC Briefs for Clothing Brands: How to Write ThemLearn how to write UGC briefs for clothing brands. Follow a step-by-step framework covering product facts, fit context, shot lists, and review criteria.Playbooks→
- UGC Ad Testing for Consumer Apps: Plan Distinct Creative ConceptsPlan UGC ad testing for consumer apps without burning budget on duplicate videos. Learn how to isolate core angles, build a matrix, and scale winners.Playbooks→
- UGC brief template for consumer apps: demos, facts and reviewsUse this UGC brief template for consumer apps to define verified feature facts, clear screen demonstrations, review ownership and confirmed creator terms.Playbooks→