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Notes, product deep-dives, and research on what we're building and the ideas behind it.
- Cluely’s UGC Strategy: Virality is a Certainty with QuantityMost Marketers and Creators say that quality beats quantity, Cluely proved them wrong. See how Cluely engineered a UGC system that made virality a mathematical certainty. Breakdowns→
- Former MrBeast Data Scientist, Tyler McCormick, on How AI is Putting Powerful Tools In Creatives' HandsFormer MrBeast data scientist, Tyler McCormick breaks down how AI is expanding the creative toolkit — making powerful, technical tools accessible to anyone with an idea.Interviews→
- Haus Labs' Senior Influencer Marketing Manager, Megan Kurtz, on Getting to Creators Before They Sell Out and What It Actually Takes to Measure Influencer ROIHaus Labs' Senior Influencer Marketing Manager, Megan Kurtz, on the creator pipeline nobody talks about, why the best creators are the ones not doing ads every day, and the analytics gap she's still waiting for someone to solve.Interviews→
- Haus Labs' Director of Social Media, Connie Cheng, on Brand Strategy, Creator Programs, and UGC 'It Girls'Haus Labs' Director of Social Media shares the journey from hitting reset to crafting a strategy that sparks user-generated content and fuels authentic engagement.Interviews→
- RoarOS vs Dash Social: Marketers Need Deeper Social, Influencer, and UGC insights & Individual Video BreakdownsTo thrive in the new creator-led marketing space, modern teams need tools that give analytics that go deeper than surface-level channel metrics. Which specific features in RoarOS enable more effective marketing optimization than those in Dash Social? Comparisons→
- Clipping Content: These Viral Variables Increase Your OddsCreators and brand marketers are already seeing the benefits of clipping content. The ones that will standout, will use tools to identify which variables drive views and engagement.Playbooks→
- RoarOS vs. Buffer: No More Tracking Limitations for Modern Marketing TeamsModern marketers need a tracking tool capable of monitoring social, Influencer, and UGC accounts. What are Buffer’s limits? How does Roar fill the gap?Comparisons→
- Postable Products: The Cheapest Growth Lever in BeautyWhat makes a product postable? How did Guerlain’s Rouge G lipstick and Hourglass’ Palette drive 41.2M views at an 11.6% engagement rate from organic growth.Breakdowns→