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Notes, product deep-dives, and research on what we're building and the ideas behind it.
- Creator Marketing for Consumer Apps: From Demo to InstallMaster creator marketing for consumer apps. Align creator videos, custom app store pages, and onboarding to turn views into active users with Shortlist.Playbooks→
- UGC Ads vs Organic UGC vs Influencer Campaigns: Which to RunComparing UGC ads vs organic UGC and influencer campaigns? Learn who owns briefs, usage rights, and reporting before deciding which creator work to fund first.Comparisons→
- UGC Marketplace vs Agency: Who Owns Briefs, Edits and Reporting?Comparing a UGC marketplace vs agency? Learn who actually owns briefs, edits, creator vetting, and reporting before signing a contract or buying credits.Comparisons→
- Creator Demos of Clothing Fit and Fabric: UGC GuideLearn how DTC apparel brands brief creator demos of clothing fit and fabric. Cut returns and lift paid ad ROAS with structured shot plans from Shortlist.Playbooks→
- UGC Ads Pricing: Planning a First Creative Test with ShortlistUnderstand UGC ads pricing before your first paid campaign. Compare production costs to media spend and plan your 10-ad test with Shortlist.Playbooks→
- Introducing: Roar Beta for BrandsRoar is our AI workbench for activating, running, and measuring creator marketing campaigns. Today, it's yours.Roar Product→
- WME Basketball's Head of Creative & Strategic Marketing, Ashley Joseph, on Why Athletes Are the New Creative Directors and How Data Is Redefining Their Market ValueWME Basketball's Head of Creative & Strategic Marketing breaks down how deeper analytics are reshaping athlete partnerships, why brands need to stop filling roles and start building stories, and what the data reveals about where deals are heading.Interviews→
- Inside Bubble’s Gen Z Dominance Most skincare brands chase influencers, Bubble built 10,000 of them. See how Bubble's community-first strategy turned Gen Z into their biggest marketing engine.Breakdowns→